Welcome, I’m Gemma

I started my YouTube channel ‘WHAT TO WEAR’ back in 2017, and since then I’ve had the pleasure of connecting with over 275,000 ladies worldwide who share my love for that timeless, classic look.

My path to fashion was a bit unconventional—I’m actually a professionally trained dancer and dance teacher. It’s this dance background that really shapes my view on style. To me, it’s not just about the things you wear; it’s about how you carry yourself in them. Good posture, something I talk about thanks to dance, can completely change the game. It’s the ultimate secret weapon that boosts your confidence and makes any outfit look ten times better.

So, combining my love for dance and classic fashion, I hope to share with everyone here and on my ‘WHAT TO WEAR’ YouTube channel that style is more than clothes; it’s about presenting yourself with confidence and grace.

-Gemma

Shop my favorites

Collaborations + Partnerships

Let’s Work together

If you are a brand looking for advertising or sponsorship opportunities, I am always open to collaborations with companies that share my passions and values. Please contact me below.